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ONEBLINDGUY dot COM. Touch Church. In Your Pocket
The church, for the most part (especially at the local level) is quite resistant to many good practices found in the business community. For many, these resources do not meet the God test. In one church for which I was a member, I led a forum on marketing and the church. One comment (from a prominent family member) at the end of the discussion was that outsiders knew where to find us. We are in the yellow pages! That response (twenty-five years ago) was off the mark for alot of reasons. However, I suggest the answer uncovered a high level of personal anxiety over change from the tradition that had built up over the years.